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our children's lives

From : ibraheem shah alshehri

Q: rethink the cool + the shoe phil knight had a dream. hed sell shoes. hed sell dreams. hed get rich. hed use sweatshops if he had to. then along came a new shoe. plain. simple. cheap. fair. designed for only one thing kicking phils ass. the unswoosher $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ for years nike was the undisputed champion of logo culture its swoosh an instant symbol of global cool. today phil knights nike is a fading empire badly hurt by years of brand damage as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor. now a final challenge. we take on phil at his own game - and win. we turn the shoes we wear into a counterbranding game. the swoosh versus the anti-swoosh. which side are you on adbusters has been doing r&d for more than a year and guess what making a shoe - a good shoe - isnt exactly rocket science. with a network of supporters were getting ready to launch the blackspot sneaker the worlds first grassroots anti-brand. you can help launch the blackspot revolution. the big question is it possible to take phil knights billion-dollar marketing momentum and in a quick judo-like move slap him onto the mat with the power of his own pr thrust our kick-ass marketing strategy http// $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ buy sell invest in support join the make a straight donation... its a worthy cause with the potential to set an historic precedent that could be repeated in other industries and usher in more grass roots version of capitalism in which megacorps do not control every area of our childrens lives. https// $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ ibraheem shah al-shehri get your easily killing dog towards my dorm. .